Using animated icons in email marketing campaigns helps to put the spotlight on key information. This leads to increased appeal and, ultimately, a higher conversion rate.
This guide holds tips and tricks for using animated icons in your next newsletter.
Learn the best ways on adding animated icons to newsletters
Put the spotlight on key information by using animated icons
Provide a little relief and enjoyment to your campaigns
Communicate your brand values and set the tone of your presentation by using animation
The most common way to use animated icons in newsletters is to export them as a GIF.
Go to Lordicon library
Select and customize an animated icon
Download icon as a GIF. You can set either solid or transparent background
Open email marketing software (Mailchimp, Gmail, Getresponse, Customer.io etc.)
Import GIF file from your hard drive
Done!
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