Icons are a key part of any form of communication. They do everything from identifying objects and ideas, to issuing commands and instructions. The advantage they have over words is in their near-universal understanding. They’re able to quickly and accurately deliver meaning or the intent of a product, while being far more visually pleasing to the eye.
Animation takes this idea and raises it to another level. The user experience is greatly enhanced by clear, captivating micro-interactions. This leads to increased appeal, and ultimately a higher conversion rate.
Being able to recognize this impact is why we’ve put together this brief on the pros, cons, and principles of animated icons. Whether you’re looking to improve your interface, a presentation, or your next social media post, we want to help you offer the best experience.