The use of animated icons in your product isn’t always a guarantee of success. They do make the user experience better, and create positive sentiment in a number of different ways.
Choosing to use animated icons is all about balance. Try not to overload your content with them, as you’ll distract from the message you’re trying to convey. Use the right icons at the right time to charm your user in a way that doesn’t create an overwhelming effect.
The scales tip heavily in favor of incorporating animation in your UX design, whether that’s a web application, a social media presence, or a presentation. If you do your research, and correctly apply an animation, then you can reap the benefits of both engagement and entertainment. This, in turn, leads to better user experience, and as a consequence positively influences conversion rate.
A great animated design will strike the balance between innovation and learnability, information and delight. Make sure you don’t miss out on successful communication of your message, while ensuring your users don’t miss out on a great experience.